Microsoft Logo

Surface.com

Website

Platform Design

Feels Like partnered with Microsoft to reimagine the Surface web experience, starting with product storytelling and a refreshed visual identity that highlights design craft and innovation.

Surface product sizzle

Great hardware is about craft. How bevels catch light. How enclosures, gaps and articulations transform into function. How materials feel in your hands. Online, that craft often gets flattened into spec sheets and thumbnails. With Surface, we set out to change that.

Surface web main

New product imagery brings visitors closer to the details and texture that make Surface unique.

Surface CTA
Surface typography
Surface modules
Surface cards

Behind the pages sits a scalable web system, built in collaboration with Microsoft to handle marketing needs and product launches.

Surface R&A

New products, campaigns, and editorial all slot into the same foundation, so the site can grow with consistency without starting over.

“The website is the BEST Microsoft website I have seen, wow”

Overheard on Microsoft Teams

CREDITS

Creative Direction

Microsoft and Feels Like

Art Direction and Web Design

Feels Like

PROCESS

Process spaceship
Process particles
Process clay